In this episode of the Beyond Potential podcast, Tom Mason flies solo and is joined by Andy Poole, Co-Founder of Zest, to explore why storytelling has become one of the most powerful and misunderstood leadership skills.
Drawing on decades of experience, Andy shares how authentic stories (often about things going wrong) build trust, create connection, and drive action far more effectively than facts, figures, or polished theory. Together, they unpack what makes a story land, common pitfalls leaders fall into, and how to develop storytelling capability without sounding scripted or insincere.
A practical, honest conversation full of real examples, humour, and insight for leaders at every stage.
Follow Andy on LinkedIn and you can find out more about Zest here: http://www.zest-learning.com
